AGCO Feeds the World
AGCO, the global agricultural equipment manufacturer impressed 2,000 dealers with the INDUSTRY's largest product launch ever. Packaged as a Movie Premiere, their "Fast Forward" theme featured an incredible stereoscopic 3D video followed by a spectacular "red carpet" parade of products. Dealers were then transported on custom tractor pulled shuttles around five "back lot" movie scenes. These featured the new products as a marketing communications tour.