A Sterling Experience
Avon subsidiary, Silpada Designs, is the world's largest Sterling Silver Jewelry manufacturer and direct selling company. Their national convention attracts over 5,000 women annually. For the past 2 years ADM has brought their theme to life with dynamic scenic and engaging creative elements. "Girlfriends For Life" inspired an event that transported attendees from the early days of sleepovers and fuzzy slippers to college graduation and beyond. Each day the arena staging showcased different set designs along with live talent.